ACMA penalises Betfair £424,000 over unsolicited VIP gambling messages
Betfair has paid a £424,000 fine after the Australian Communications and Media Authority found it sent 148 emails and text messages to VIP customers who had not consented or had opted out. A further six messages had no unsubscribe option. Betfair has also entered a two-year court-enforceable undertaking, including an independent review of its direct marketing.
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